Food and beverage has witnessed a healthy growth over the past couple of years in Pune city and with this trend there have been some significant shake-ups. The focus of the industry has shifted from copying to innovating. Products like bio hacked meals, which may not sound delicious since they are decomposed and then reconstituted using artificial intelligence, are being driven by new technologies (AI). F&B components are also well understood at the molecular level. In modern environment people don’t like standard serving style for food and drinks but they desire some innovation which may be amusing, appealing and presentable physical surroundings such as service staff, ambience and table settings are also crucial to attracting guests.. Customers are more likely to return to a restaurant if the service they get is of high quality. There are numerous trends in the food and beverage industry, and these trends have an impact on the success or failure of restaurants. New trends and innovations in food and beverage service style are examined, as well as the significance of a restaurant's physical setting, as part of this study.
Key words: food and beverage service, innovation, trend, physical environment.
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