SHORT TERM PSYCHOLOGICAL EFFECT OF VIOLENT CONTENT OF MEDIA ON YOUTH, A CASE STUDY OF KHYBER PAKHTUN KHWA UNIVERSITIES
Mamoona Gul, Dr. Robina Roshan, Munawar Fatima Kundi, Muhammad Imran Khan, Dr. Malik Amer Atta.
Abstract
The current study explores the psychological effect of violent content of media on youth. The current research analyzes imitation, excitation. Survey methodology has been chosen. University youths are the national builder and vulnerable audience as well, so it is important to know that how exposure to Violent Content of the media is affecting psychologically. Result reveals that exposure to the violent content has short effect on youth.
Key words: Violent content, short term psychological effects, imitation, excitation
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