Abstract

This research determines the frequency of public awareness through the print media coverage of bounded labour issues in two national Dailies of Pakistan. It analyzed that how the newspapers portrayed the issue, over a period of five years. Content analysis is applied. The findings indicated that the selected issue received look warm treatment. These issues are not, in most cases as sensational as the other political, socio economic and entertainment issues are. It also indicated that English newspapers coverage was quite limited generally favourable as compared to Urdu press, which has very limited coverage of the issue and substantially neutral.

Key words: Comparative analysis, Socio-economic, Neutral