This study's main objective was to identify how Organizational culture, Information Technology capabilities, and Innovation capabilities are linked. In the manufacturing industry, manufacturing firms play a vital role in developing and progressing any countrys economy. The research's primary purpose is to examine the relationship between Organizational culture, I.T capabilities, and Innovation capabilities.This study proposes new research directions and hypotheses development to examine the relationship among Pakistans manufacturing sector variables.
Key words: Organizational culture, I.T capabilities, Innovation capabilities, and Manufacturing firms.
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