The current study sought to extend the Theory of Planned Behavior perspective to young adult sexting communication in order to help young adults engage in safer sexting. Specifically, this research sought to demonstrate how attitudes, subjective norms, and perceived behavioral control impact intentions to talk about sexting with their intimate partner as a form of safer sexting. The quantitative results in the current study were non-significant. However, descriptive statistics from pertaining to the benefits and barriers of talking to a partner about sexting desires, needs, and limits are discussed as a potential future direction for this research. Importantly, the author argues that non-statistically significant results for health campaign research must be reported within academic journals because of the dire outcomes of creating and perpetuating misinformation to the public through ill-advised health campaigns.
Key words: sexting, health campaigns, sex communication, benefits and barriers, practical significance
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