Abstract

Digital marketing strategies are increasing every year and have become an important part of any marketing and sales strategy. Digital marketing is the key for the success of the organization to reach to the expected customers. In the current era of digital world had a great transformation in the marketing & sales field. The traditional marketing strategies are overtaken. Digital marketing is endorsing the good and services in the marketplace. As per the global statistical survey almost 4.66 billion people were active internet users as of October 2020, encompassing 59 percent of the global population. By 2022 there will be 820.99 million number of internet uses in India are forecasted. Mobile has now become so user-friendly for internet access worldwide as mobile internet users account for 91 percent of total internet users. Young students and working professionals are spending maximum time on internet in the pandemic situation also the users are increasing day by day. Research paper aims to study the impact of digital marketing and it’s influencing the among education industry as a target group. Education group has taken as a sample for the research work.

Key words: Digital marketing, customer, marketing strategies, management, education industry.