A Theoretical Review To The Concept Of Advertising In Present Scenario
Mr. Prabhat Bansal, Dr. Shimpi Kumari Chaturvedi.
Abstract
The primary goal of advertising is to educate people about the benefits of a product or service in order to persuade them to purchase it. Advertisement also works to create demand for any new product as well as to sustain and improve demand for any existing product. At the end of the day, all advertising contributes to increased sales. This study defines what advertising is, examines its history, identifies different sorts of advertising, and discusses technological advancements and their impact on advertising.
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