In tourism industry, theme parks play a significant role in enhancing the demand of tourism and revenue which stimulates tourism trips. The Amusement Park Industry have to focus on delivery of high quality services to guests which is one of the key performance factors. Competition in Theme park grows along with the growing number of parks and the variety of leisure activities inside the park. There is always a need for optimization with this ever changing market and the trends of consumer behavior for a stay in this competition. This article attempts to find out the competitive parameters like Factor of Entertainment Quality & Value, the quality of theming, landscaping, financial revenue aspect, the strengths and weakness for a competitive mapping of five different Indian Theme Parks to find out the areas of improvement for the value addition of Tourism Sector.
Key words: Amusement Park, Tourism Industry, Competitive Parameters.
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