This study attempts to present the reasons defining the relationship building process between suppliers and customers in the automotive market, based on the scope of the buyer-seller relationships. The results of the review of several articles and the factors which affect the ties between car manufacturers and suppliers allow one to understand the degree of satisfaction of the relations between the partners. We display different reasons that relationship fulfilment contributes to relationship maintenance. New types of ties between car manufactures and their vendors have culminated in a bureaucratic auto parts supply system. However, it was noted that the partnership relies on the mutual actions of the partner, on information and technology exchange and on the experience of the relationship between the seller and the customer. Relationships are today similar to the features of a cooperative model with long-term and mutually dependent relations. The partnership cannot be considered as purely cooperative or competitive. There has also been an attempt to define core problems and the direction of potential study.
Key words: Vendor Buyer Relationship, Relationship Satisfaction, Collaboration, Communication, New Product Development
|
