Pharmaceutical drug promotional literature is an important method of spreading the information regarding the drug to physicians. It is observed that physicians do get influenced by these drug promotional literature. Various studies revealed that many of the drug promotional literature provide insufficient, incorrect and biased information. Quality of pictures and images printed in these drugs promotional literatures are always under scan. It is observed that pictures shown in these drug promotional literatures are racially and sexually biased.
Key words: Drug promotional literature, Symbols, Metaphors
The articles in Bibliomed are open access articles licensed under Creative Commons Attribution 4.0 International License (CC BY), which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons licence, and indicate if changes were made. To view a copy of this licence, visit http://creativecommons.org/licenses/by/4.0/.
Download PDF 
Post
