Abstract

Pharmaceutical drug promotional literature is an important method of spreading the information regarding the drug to physicians. It is observed that physicians do get influenced by these drug promotional literature. Various studies revealed that many of the drug promotional literature provide insufficient, incorrect and biased information. Quality of pictures and images printed in these drugs promotional literatures are always under scan. It is observed that pictures shown in these drug promotional literatures are racially and sexually biased.

Key words: Drug promotional literature, Symbols, Metaphors