Abstract

The present research aims to explore the relationship of selfie addiction and selfie posting behavior on Instagram among university students. Data was collected from 200 university students (age range 18-28,M= 23.07&SD = 2.03) were recruited with purposive sampling technique from the Islamia University of Bahawalpur, Pakistan. Crosssectional research design was used in this research. Data was collected on three respective questionnaires: Selfie Addiction Scale, Selfitis Behavior Scaleand Instagram Addiction Scale. Data was analyzed through SPSS (25 version). The results of bivariate correlation found that selfie addiction was significantly positively correlated with selfie posting behavior and Instagram addiction. While, selfie posting behavior was significantly positively correlated with Instagram addiction. The results of linear regression found that selfie addiction and selfie posting behavior have significant impact on Instagram among university students. The results of independent sample t-test found that the average (mean) score of selfie addiction, selfie positing behavior and Instagram addiction were significantly higher among female respondents as compared to male of respondents.

Key words: Selfie addiction, Selfitis, Instagram, University Students