Business schools are facing mounting pressure from the corporate sector to use a customer-centric approach to reshape their strategies. The ability of business schools to deal with these changes is primarily based on the basic perceptions and thinking of leaders and faculty. Therefore, the purpose of this article is to investigate the perceptions of business teachers about how the corporatesector is driving business institutions to make changes in their strategies such asoffering innovative programs, improving curriculum content, using different methods of instruction and developing partnership with other sectors. A structured instrument was developed consisting of these five variables. The responses of business teachers from universities located in Lahore, Pakistan, were taken on a Likert scale. The data were edited and analyzed by applying descriptive and inferential statistics.
Findings: Business faculty perceived high influence of the corporate sector in driving changes in content and methodology of business schools but a moderate level of influence is perceived in terms of changes in program offerings and partnership.
Key words: Corporate sector; Business teachers, higher education, industry-academia partnership
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