Abstract

Objective: To investigate the level of compulsive Facebook usage among young adults and it’s potential as an addictive disorder.
Methodology: This cross sectional survey was conducted in four universities of Islamabad; International Islamic University, Quaid-I-Azam University, National University of Modern Languages, and Bahria University. A total of 713 students were selected on non-random basis. Students who were available and were having Facebook account for more than one year were included in the study. The intensity of Facebook usage was measured through six-item attitudinal scale developed by Ellison and colleagues (2007). Facebook addiction was assessed through Bergen Facebook Addiction Scale (BFAS). This scale comprised of six core features of addiction; salience, mood modification, tolerance, withdrawal, conflict, and relapse (Griffiths 2005).
Results: On the intensity of Facebook usage, significant mean differences were found in salience [t (2,711) =10.00, p

Key words: : Facebook addiction, intensive usage, early adulthood.