As you know, in the modern media space, the main means of expression is media text, and when creating it, it is necessary to comply with a number of rules and requirements. This article is devoted to the study of the specifics of the mass media aspect in the formation of the form of media text. The integration of various media semantic codes into a single communication environment, its internal requirements, dependence on external factors, as well as its convergent characteristics are discussed. The main feature of media texts, namely the basic principles of massmedia, was studied.
Key words: mass media, media text, communicator, media discourse, convergent characterization, audience, principle
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