The purpose of this research is to identify the factors affecting the prototype mass production of Start-up companies, and to confirm the mediating effect of the quality level of prototypes on the prototype mass production, and to provide directions for the company's new product development activities. The target of this research was selected as the person in charge of new product development who best grasps the matters related to new products, and the questionnaire was written by the Likert scale was conducted online. The data were empirically analyzed using SPSS (Statistical Package for Social Science) statistics package. The analysis of frequency, reliability, validity, and regression analysis were performed. As a result of this research, the effect of Characteristic of Start-up on Prototype Mass Production was analyzed, and at the same time, the mediating effect of Prototype Quality Level on Prototype Mass Production was analyzed. The results of regression analysis and parameter verification are as follows. First, as Characteristic of Start-up, Organizational Convergence Level, Similar Product Manufacturing experience, and Utilization Level of Government Support was found to have a positive (+) effect on Prototype Mass Production. Next, as Characteristic of Start-up, Organizational Convergence Level, Similar Product Manufacturing experience, and Utilization Level of Government Support were found to have a positive (+) effect on Prototype Quality Level. Finally, in the relationship between Characteristic of Start-up and Prototype Mass Production, it was verified that Prototype Quality Level is mediated as a partial mediating and complete mediating. Characteristic of Start-up is important for Prototype Mass Production, and the mediating effect of Prototype Quality Level has been verified.
Key words: Start-up, Hardware Start-up, Prototype, Quality of Prototype, New Product Development.
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