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Research Article

EEO. 2021; 20(1): 3796-3812


Use of social media and its impact

Dr. Bharti Jagdale, Dnyanesh Bandgar, Dr. Pradnya Bhandare.




Abstract

The main purpose of this study is to explore the use pattern of social media and assess whether social media harms the users' behavior. Further study will evaluate whether users spend more time on social media to avoid the lowliness feeling or kill their free time. Similarly, the study tried to associate uses of social media with emerging concepts in social media "stalking". With the sample size of 199 respondents and applying linear regression test on collected data we found that there is negative impact of excess use of social media on the usersÂ’ behavior, like depression, insomnia, etc. Also applying the chi-square test we found that there is a statistically significant association between the use of social media and loneliness. The study also finds that there is a statistically significant association between the use of social media and stalking habits and people who use social media for stalking and follow their stalker. The researcher concluded that people use social media to avoid loneliness which resulted in addiction and changed behavior.

Key words: Social Media, Behaviour, Impact, Loneliness, Stalking






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