Prior to globalization, TELCO, Bajaj Auto, Kinetic, and Mahindra established their operations in and around Pune. Following globalization, various multinational corporations (MNCs) such as Mercedes India Ltd, Ford, and India Kawasaki Motors established operations in and around Pune. These automobile industries have established producers of vehicle components in this area. Pune is home to the Automobile Research Association of India (ARAI).
The study paper's scenario centers on the subject of consumer desire for motorcycles in the Pune city market. Since the 1980s, motorcycle use has been expanding globally, owing to a mix of population increase and socioeconomic development. Global demand for motorcycles is predicted to continue growing at a similar rate through 2050. The survey is conducted at various distributor retail locations and service stations around Pune and the surrounding area to ascertain the elements that influence a customer's decision to purchase a motorbike.
Key words: Preference, Customer, motorbike industry
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