Introduction: The Baby-friendly hospital initiative (BFHI), is intended to give every baby. Best start in life by ensuring that, in environment such as hospital birthing
units, breastfeeding is promoted as the norm and not supplemented by infant formula. The baby-friendly hospital initiative policies is a global United Nations
Integrated Child Education Fund (UNICEF)/World Health Organization (WHO) sponsored effort to promote breastfeeding.The objectives of the study were: 1. To assess the existing knowledge of mothers on 3 baby- friendly hospital initiative policies. 2. To find out association between knowledge of mothers with demographic variables. RESEARCH HYPOTHESIS H1: There will be an association between knowledge of mothers with demographic variables. H2: There will be an inadequate knowledge among mothers about BFHI policies. Methodology: quantitative, non-experimental descriptive research design was adopted. purposive sampling technique was used to select the subjects. Result: Overall Knowledge scores of Respondents on Baby-friendly hospital initiative policies. Out of 60 respondents, 34(56.7%) were having inadequate knowledge, 26(43.3%) moderate knowledge and no one had adequate knowledge. Conclusion: Expert in child nutrition, health and development have agreed that breastfeeding is the most effective way to provide a baby with a caring environment and complete food, which gives protection against infection and disease in the children. Thus, indicate that the improvement in the knowledge of mothers has a great effect on implementation of BFHI policies and as well as the well being of the
infants.
Key words: Baby-friendly hospital initiative (BFHI),
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