Introduction: Fast food consumption (FFC) is one of the most common eating habits nowadays with escalated prevalence in the recent decades. The study aimed to find the prevalence of FFC among the University students, to identify the factors that contribute to the FFC among them, and to test students level of awareness regarding the health issues occur due to the consumption of fast food.
Methodology: A total of 505 students (325) males and (180) females aged between 18-26 years were randomly chosen from Colleges of Majmaah University.
Results: 41.6%) of the participants choose fast food as their usual meal. Male students consumed fast food as a usual meal more and female students were attracted more by taste and advertisements. Consuming fast food and staying away from the family was significantly more in male students as compared to female students.
Conclusions: The prevalence of fast food consumption among Majmaah University students is very high.
Key words: Fast food consumption, University students, World health organization, electronic media.
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