Life style changes has compelled us so much that one has so little time to really think what we are eating is right. Television food advertising has attracted criticism for its potential role in promoting unhealthy eating is rarely promoted. This study is conducted to assess the impact of television advertisement on junk food Vs nutritious food. Quantitative approach and non experiment descriptive design are selected to conduct the study on 30 junior college students selected by simple random sampling at selected degree colleges, Hyderabad. Data was collected through interview method results showed that 80% had adequate knowledge on nutritious food and 50% had inadequate knowledge on
junk food due to an impact of television advertisement.
Key words: Junk Food, LIfe style, Television, Advertisement.
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