Purpose: A content analysis of five newspapers with the highest circulation numbers in selected months on obesity including assessment of the news’ concordance status with recent scientific data and the manipulation status by the advertisement sector.
Material and Methods: Newspapers were determined via “Press Announcement Institution” data in May 2012. Random selection of 4 months were completed to evaluate the newspapers within one year period before February 2012 which was the last accessible date of the National Library Archive. In conclusion, 151 published news in March, August, October 2011, February 2012 were evaluated.
Results: Majority of the news were found in concordance with the recent scientific data (61,6%) and majority of them were not manipulated by the advertisement sector (86,1%). Statistically significantly difference were found between the concordance of the news with recent scientific data and news’ characteristics like main content, being published in a particular section, type of the news, being noted of the person(s) who had prepared the news, source of scientific data, etc. News were found as they were statistically significantly manipulated by the advertisement sector due to a number of characteristics as well.
Conclusion: Systematic solution is recommended to be developed to overcome determined lacking.
Key words: Printed media analysis; Obesity; Health literacy Article Language: Turkish English
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