Abstract

This paper compared the preference of people on the basis of difference in the age groups for branded sportswear with non-branded sportswear. Data has been collected through self-administered questionnaire. A convenience sample of 150people from Moradabad city was used for the study. In this study Chi square test is applied for analysis of data. Results of the study confirmed the assumption employed in the study that there is no difference in preference of people for branded sportswear in comparison with other non-branded sports wear on the basis of their age groups.

Key words: branded sportswear, non-branded sportswear