Aim: In the present study, the objective was to investigate the impact of written words on inhibiting the growth of molds in the cultivation medium and on strawberry fruit.
Methods: Two pairs of opposite written words with positive or negative connotations (such as love-hate and peace-war) were selected to study their effects on the inhibition growth of two of the most common fruit molds (Aspergillus niger and Botrytis cinerea) at various incubation periods (ranging from 1 to 5 days) at 25°C.
Results: The findings indicated that there were no statistically significant differences (P≥0.05) in the growth of both molds on the medium when exposed to words with opposing meanings. However, when strawberries were inoculated with the mold spores and subjected to written words with positive connotations, such as "love" and "peace," a significant reduction in mold growth was observed (P
Key words: Strawberry, Aspergillus niger, Botrytis cinerea, Shelf life, Word concept
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