Abstract

This study has been conducted to adapt ethos and pathos (persuasive communication modes) in order to cultivate students’ confidence in public speaking. Ethos means "custom" or "character" in Greek. As originally used by Aristotle, it referred to a man's character or personality, especially in its balance between passion and caution. Meanwhile, pathos means emotional appeal. In addition, persuasive communication skills are closely related to individual self-esteem. By highlighting public speaking as an activity that enhances self-confidence, communication skills, problem-solving skills, teamwork ability and critical thinking skills, this study takes initiative to explore how the element of ethos and pathos in persuasive communication modes contribute to enhance self-confidence in public speaking during classroom activities. This study conducts at Universiti Utara Malaysia with a sample of 12 informants by semi-structured interview (qualitative methodology). Data transcripts have been process through thematic analysis using NVivo 8 software to produce relevant themes. The findings show that lecturer’s role and students’ characters (ethos) and pathos (emotional appeal) are main important strategies that contribute to self-confidence in public speaking. The researcher has applied Aristotle's Art of Persuasion to explain the entire findings of the study. Overall, this study can guide students as a step to enhance self-esteem theoretically and practically in order to improve their persuasive communication skills which can assist them in their future career

Key words: Confidence, Persuasive Communication, Public Speaking