Abstract

Nowadays Corporate Social Responsibility (CSR) is an elemental activity of the company. It provides funds for the community and up bring the society. The main aim of CSR is to do economic, social and technological development of the society. Today the corporate world needs to give priority to bring CSR activity in the mainstream of the business. The paper aims to clear understanding of the concept of CSR, role and responsibility of discussing the CSR activity conducted in Pune. There are some challenges faced by the companies and suggestions are given to get the better of it and step up CSR activity in Pune.

Key words: Corporate Social Responsibility, CSR activity, CSR funds