Measuring health outcomes includes risk and uncertainty. Quality of life assessment in health care has two main properties one is they are personal, the other is they are reflecting personal preferences. Because of patient preferences includes risk and uncertainty standard gambling theory used which is one of the quantitative techniques for assessment of patient preferences. Framing effect which is based on social psychology, shows that positive and negative framed information effects decision making. For this reason in this study we aim to discuss the role of framing effect on quality of life assessments when standart gambling theory was used. Results of this study show that compare to traditional framing effect, medical framework reveal opposite results. Patients show risk seeking behavior in positive framework and they show risk aversion behaviour in negative framework. We think that the results of this study provides useful information for understanding of how framing make a bias in asssessment of patient preferences.
Key words: standard gambling theory, quality of life assessment, framing effect Article Language: Turkish English
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