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Original Research

. 2015; 71(1): -


Examining the Relationship between Students’ Perceptions of Instructor Communication of Power Online and Student Online Course Endorsement

Andrew William Cole, Sang-Yeon Kim, DeAnne Priddis.




Abstract

The study examined the relationship between student perceptions of instructor power communication online and student endorsement of online courses. A series of logit models sought to answer whether perceived power relationships and instructor use of bases of powers predicted students’ self-reported willingness to (1) take another online course, and (2) recommend online courses to friends. Three instructor-student power relationships emerged from the current data. Students identifying a “leader-follower” relationship appeared significantly more likely to report intent to take further online courses and recommend online courses than students identifying “expert service provider-consumer” or “punisher-punished” relationships. Perceived instructor use of specific bases of power failed to predict online course endorsement.

Key words: bases of instructor power, instructor-student relationship, instructor-student power, online education, online course endorsement






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