The development of technology has made it simple to access a wealth of information and participate in a variety of virtual opportunities that did not exist a few years ago. With the introduction of mobile phones and the internet, society has transitioned from face-to-face contact to device-mediated communication. Additionally, it has created novel channels for instant communication. In this article, critical review on usage pattern, purposes and impact of social media has been discussed.
Key words: Usage, Pattern, Impact, Social, Media.
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