Coronavirus disease appropriate behavior among medical representatives
Nitin S Kunnor, Lohit K, Priyanka Pandhare, Vidya K R, Aman Antony Fonseca, Bhumika S Pathri, Hema Malipatil.
Abstract
Background: The coronavirus disease 2019 (COVID-19) crisis has brought many appropriate changes in the behavior of the people in India. It posed deleterious effects on nearly every industry and business sector and pharmaceutical industry is no exception. Medical representatives were facing challenges in contacting health-care providers and other concerned individuals for sales efforts during the pandemic affecting their work behaviors and outputs. Therefore, it is highly important that MRs have adequate knowledge about the COVID-19 appropriate behaviors (CABs).
Aims and Objectives: The objective of our study was to assess the perception of COVID-19 appropriate behaviors (CAB), among medical representatives.
Materials and Methods: The study was conducted during lockdown for a period of 3 months from May to July 2021. After obtaining Institutional approval using the CAB, published by the Ministry of Health and Family Welfare, a questionnaire was designed and along with the consent form was sent to Medical Representatives to collect the information on CAB. Data from all consented voluntary participants using self-administered Google forms were collected. The data collected were reversibly coded and confidentiality of participants was maintained.
Results: A total of 88 number of medical representatives (n = 88) participated in the study. Of these, 96.50% were males and all were
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