The goal of advertising is to persuade a target audience to take some kind of action, such as making a purchase or reading more about a certain topic. Using data from 300 consumers, this research examines the connection between the independent variables of environmental reaction and emotional response and the attitudes and behaviors associated with consumer purchasing decisions. Yes, consumers give their money to the companies they feel a personal connection to. This research provides fresh information on consumer purchasing patterns in various cities' local marketplaces in Jaunpur.
Key words: Communication, Consumer, Decision, Influencing, Purchase.
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