Abstract

Because startups are subject to failure despite being frequently regarded as drivers of advancement and transformation, they are receiving a lot of attention, including from government officials and policymakers. However, there is a lack of coherence among the different creation of new business studies that have arisen and there is still debate regarding the domain. This article seeks to create a more detailed and understandable framework for start-up (new venture) formation in addition to exposing the shortcomings of the body of knowledge currently available on the subject. Ideas are the key to creativity. Since exercise is the cornerstone of learning, growth of any kind would not be possible without their final days because there would be nothing to practice. Of course, just having ideas won't result in development; you additionally must be able to develop a comprehensive strategy. Idea generation is the method of coming up with fresh concepts while considering both the quality and quantity of existing ones.

Key words: Idea Generation Techniques, Entrepreneurship and Startups, Advancement and Transformation, Secret of Creativity.