This article analyses marketing's contribution to a firm's bottom line. There is a strong correlation between marketing costs and the firm's bottom line, and there is also a strong correlation between marketing costs and sales volume. The report recommends that a business invest in a highly trained and skilled workforce in order to maintain an efficient advertising campaign. A method that promotes the company's and its products' positive reputation should regulate the advertising system.
Key words: Advertising Mechanism, Turnover, Profitability.
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