Mutual Fund Industry in India has developed rapidly and gained a lot of popularity from the past couple of decade especially after incorporation so, it is very much important to understand investor’s behaviour towards mutual funds and which of the modes they prefer to get knowledge about mutual fund hence to make the above discussion more stronger the study was done to make it as evidence so, with respect to the topic concerned 30 research papers are taken and two thesis papers has been studied where in all the papers are of Indian Authors In the area of factors influencing the investors behavior while investing in, and withdrawing from mutual fund has covered by very few researchers where in here are some of the authors who worked on this area and came up with good result these papers are taken from well know and reputed indexed journals in finance the papers were accessed from EBSCO, SSRN, National Digital Library and many more. This assemblage of reviewed research papers will be useful to the academic and research scholars and companies of mutual funds as this paper focus on different aspects of investor behaviour.
Key words: Mutual Funds, Asset Management Companies, Perception Analysis.
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