After the crisis of 2007-2008, business have depended more and more on discounts to boost sales and entice budget- conscious customers to browse and make purchase both in- person and online. This is especially true right now, when consumers are wary and inflation is out of control.
While discounting maybe a very efficient method for selling stock, it can risk, influencing how a store is regarded by customers if it is excessively utilized or deployed without careful deliberation, thereby harming the business’s reputation and hitting the bottom line.
Retailers should consider more ways to provide value to their consumers in order to increase sales without reducing profits and stay out of this race to the bottom. Offering approach that customers can’t obtain elsewhere and prepared to pay more for is a certain approach for shops to achieve this. These are 5 ways that supermarkets may provide their consumers more value.
Key words: Value , Added , Services , Supermarkets
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