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Research Article

EEO. 2021; 20(1): 8177-8195


Dynamic Relationship Between Csr And Corporate Performance. Evidence From Pakistan

Humaira Naz, Shumaila Hashim.




Abstract

In today’s modern and technologically developed world Companies face pressure to modify operational strategies and follow environmental and socially responsible techniques while performing business activities. The current study tries to find out the dynamic relationship between Corporate social responsibility (CSR) and firm performance in non-listed companies of Pakistan. For this purpose, data was collected from 200 respondents having various specialties through adopted questionnaire. After evaluating missing values seventy-two percent respondent’s data was entered in SPSS and result were analyzed through smart PLS for validating reliabilities and validity of the adopted construct. Regression results depict that only two indicators namely “workplace performance” (β=0.310; p

Key words: CSR, Corporate Performance, Community Performance, Workplace Performance, Environmental Performance, Customer Performance. Non-Financial institutions.





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