This paper gives a brief analysis of the factor motivating the entrepreneurs to start business in Theni District. This study is an empirical research. The primary data were collected by personal interview of the selected respondents by using interview schedule. The primary data were collected from the entrepreneur’s directly during the month of August 2019 to January 2020. Theni District comprises of eight blocks and five revenue talks. As per the data available with the District Industries Centre,Theni. The district has around 6000 MSMEs in Theni District during the study period. The researcher used convenient sampling method to collect data from the sample respondents. First hand data were collected from the respondents directly by the researcher himself with the help of an interview schedule. Percentage analysis and rotated matrix were used to analyse the data. This paper reveals that out of twenty six variables the Six factors were extracted namely “Hereditary”, “Economic Background”, “Subsidy and Assistance”, “Financial Institution”, “Source of Finance”, “Assistance through TIIC”., All the attributes are formed under each factor had high associations. High value of Kaisar-Meyer-Olikin measure of sampling adequacy (0.776) indicates the correlation between the pairs at variables explained by other variables and thus factor analysis was considered to be appropriate in this model. Cronbach’s Alpha is more than 0.64 in all factors. The researcher interested to find out what are the factors factors motivated the entrepreneurs to start business. Finally conclusions were drawn and suggestions were offered.
Key words: Entrepreneurs, Factor analysis.
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