This paper reviewed famous models of service quality developed by researchers from time to time. This study focused on service quality in higher education and reviewed those articles and research papers where main objective is to investigate service quality in higher education. This review paper also highlighted the models used by different scholars from 2009 to 2019. It also informs about dimensions and the number of items in the scale studied by different scholars and developing new models by taking famous models as base. In this way this paper articulates about the interpreters of service quality and will help in further research. It will also help the policy makers to study service quality and develop effective marketing strategies.
Key words: Service quality, Higher education, Service quality models, Review
|
