Juicy LLC is a fruit juice manufacturing enterprise which will be based at one of the busiest commercial locales of Dubai-Jebel Ali. Juicy LLC is poised to start operations in another four months from now. Implicitly, Juicy LLC should commence its operations by April, 2017 once all registration formalities are completed. Jebel Ali is a port town which lies within the vicinity of the Al Maktoum International Airport, UAE Exchange and Dubai Metro. Being the world's largest free zone, a number of industrial units, warehouses, factories and infrastructure-ready plots are housed in the area. Juicy LLC is the brainchild of myself-Ahmed Al Khatib and I will be joined by my brother in due course of time. For the present, Juicy LLC is making a start in Jebel Ali with its manufacturing and retail outlet based in the same complex. In due course of time, it is estimated that Juicy LLC will establish its branches elsewhere in Dubai. The main vision of Juicy LLC is to provide a healthy lifestyle to the people by providing fresh fruit juices and smoothies. Juicy LLC will retain three key missions: to adopt eco-friendly practices throughout their manufacturing and retailing venture; to provide healthy alternatives to junk food and impress upon the consumers the significance of taking fresh fruit juices and smoothies and to provide services at affordable prices. The tagline of Juicy LLC shall remain: “Juice is Health”. While providing juices and smoothies of local and exotic fruits, Juicy LLC shall cater to the needs of kids and adults with an expansive range of items on its menu card. The USP of Juicy LLC lies in the fact that only fruit juices and smoothies shall be served and all precautions shall be taken to maintain health and hygiene in the manufacturing and retail joint. This is where the sales pitch of Juicy LLC shall be hinged on to tackle the competitive landscape in Jebel Ali area. Juicy LLC shall have a dedicated team of managers and staff who will be committed to the vision and mission of the enterprise while keeping the interests of the customers at all times. A well-drafted financial plan is already being prepared for the smooth running of the business operations and ensuring the viability of the business venture.
Key words: Preparation , Business , Plan , Reflecting
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