The research conducted will aid in the identification of the most recent shopping mall trends in India. Consumers are assets in the world of marketing, and they must be preserved and their existence must be maintained in order for our products to remain consistent with the things we make. Consumers must be given a sense of commitment by providing them with good and satisfactory services, which will result in the development of customer loyalty. Consumption of goods and services is a significant activity in consumers' lives that is always changing, making research and understanding of this subject critical in order to provide a pleasant shopping experience and achieve customer satisfaction. Consumer behavior research has been around for a long time. Factor analysis is used to reduce the amount of data and summarize the information contained in a large number of different variables. Using component or principal components analysis, the factors were produced, which summarized the original information into factors that could be used for prediction. The ultimate goal of any shopping mall is image building,' which is achieved through the use of a precise set of features. The dimension of Entertainment' is now the primary focus of malls, with other dimensions such as specialty, value, one-stop shopping and convenience also being prioritized in recent years, according to industry experts.
Key words: factor, customer, loyalty, shopping mall, etc.
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