Home|Journals|Articles by Year Follow on Twitter

Directory for Medical Articles
 

Open Access

Review Article

SRP. 2021; 12(3): 322-332


APPLICATION OF TECHNOLOGY ACCEPTANCE MODEL (TAM) IN CONSUMER BEHAVIORAL INTENTION TOWARDS ONLINE SHOPPING

RKAR. Kariapper.

Abstract
Online shopping is buying products or services via the internet using a computer or mobile platform. It provides a different policy and environment to both consumers and suppliers for having business activities in a digital environment than a traditional way. Some countries are highly adopted and utilizing online shopping for their day to day operations. There are some differences among countries in consumers’ buying behavior toward online shopping, which may be the reason for comfortability and reliability about the procedure and policies of digital environments. Online shopping is one of the convenient and best solutions for the busy life of today’s world. This study aims to identify those options for why users select online shopping rather than traditional shopping. The research model explained and predicted the behavioral intention and attitude towards online shopping. The convenient sampling method was used to select the sample units, and the Snowball sampling method was used to identify online shopping users. The questionnaire consists of two main sections. The first section analyzes the demographic factors related to online shopping. The second section included TAM variables. among the participants, 35(56%) were males, and 27(44%) females. The majority of 31(50%) of the online shopping users were between 25 to 30 years, and the rest (6%) were above 40 years. As expected, the experience of online shopping almost 34% of the respondents have less than ten years. Whereas the rest differ in their online shopping experience, those who used online shopping for 1-3 years stood at 31%. Moreover, 24% of the respondents have 3-5 years’ experience. Only a few respondents have more than five years’ experience. It stood for 11%. This study revealed that users comprehensively supported online shopping behavior except for four hypotheses. Thus, it could be concluded that people prefer online shopping because of their knowledge, usefulness, and attitude towards online shopping. The relation between attitude and behavioral intention is strongly positive and significant.

Key words: Online Shopping, e-commerce, consumers satisfaction, TAM, Behavioural intention



Similar Articles

Simultaneous preconcentration and determination of sulfonamide antibiotics in milk and yoghurt by dynamic pH junction focusing coupled with capillary electrophoresis.
Semail NF, Abdul Keyon AS, Saad B, Kamaruzaman S, Mohamad Zain NN, Lim V, Miskam M, Wan Abdullah WN, Yahaya N, Chen DDY
Talanta. 2022; 236(): 122833

Parental mediation in pandemic: Predictors and relationship with children's digital skills and time spent online in Ireland.
Sciacca B, Laffan DA, O'Higgins Norman J, Milosevic T
Computers in human behavior. 2022; 127(): 107081

Social distancing, trust and post-COVID-19 recovery.
Kim YR, Liu A
Tourism management. 2022; 88(): 104416

Marketing Your Practice: Setting Yourself Apart in a Competitive Market, Online Reputation Building, and Managing Patient Experience/Satisfaction.
Kim L, Tylor DA, Chang CY
Otolaryngologic clinics of North America. 2022; 55(1): 125-135

Clinical Considerations in Internet and Video Game Addiction Treatment.
Greenfield DN
Child and adolescent psychiatric clinics of North America. 2022; 31(1): 99-119


Full-text options


Latest Statistics about COVID-19
• pubstat.org


Add your Article(s) to Indexes
• citeindex.org






Covid-19 Trends and Statistics
ScopeMed.com
CiteIndex.org
CancerLine
FoodsLine
PhytoMedline
Follow ScopeMed on Twitter
Author Tools
eJPort Journal Hosting
About BiblioMed
License Information
Terms & Conditions
Privacy Policy
Contact Us

The articles in Bibliomed are open access articles licensed under the terms of the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License (https://creativecommons.org/licenses/by-nc-sa/4.0/) which permits unrestricted, non-commercial use, distribution and reproduction in any medium, provided the work is properly cited.
ScopeMed is a Database Service for Scientific Publications. Copyright © ScopeMed® Information Services.



ScopeMed Web Sites